Comments may be more than the unique hits from one IP because the readers may choose to leave remarks in more than one article.
Here is the explanation of PEP.
PEPster CULTURE. Hot on the trail of the "suspicious" numbers, the C & D Letter says it is "suspicious" that a Richard article gathers more comments from PEPsters than a Most Viewed Article.
The insinuation is that there are no real PEPsters, and that it is just the PEP staff of 10 that must be rigging, fabricating, inventing, and posting the hundreds of comments!
The short answer is, again: Absolutely untrue!
Another answer is: PEP's Most Viewed Articles do not necessarily generate the Most Number of Comments. The PEPsters alone decide if they want to comment under an article, limit themselves to just reading the article, or even ignore an article altogether. This is entirely their call.
PEP does not control the ideas, insights, and opinions of its 32,841 registered members (as of April 18, 2009), whose I.P. (Internet Protocol) Addresses indicate their various locations in the world.
Note: Google Analytics puts PEP's unique users—that is, a count of each individual logging on to PEP—at 1.1 million; the 32,841 are those who went on to register in order to be able to interact with the site—that is, post comments, gain access to the site's other features, and so on.
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