Why call it fund-raising when the funds are for personal needs of the promoter

I do not know why Angelica Jones had to call it fundraising when the proceeds of the concert would go to their own pockets?

I understand that they lost their condo unit when it was razed with fire but to label
a show which is meant to buy another one or to be able to start anew is beyond me.

ANGELICA JONES, BEYOND TRAGEDY. Sa ngayon, isang fund-raising show ang pinagkakaabalahan na muna ngayon ng mag-inang Jones. Angelica Jones, Beyond Tragedy ang title ng show na gaganapin sa Metro Bar on Sept. 18. Ang kikitain daw ng show na ito ay mapupunta sa sa pagsisimula nila uling mag-ina at pantulong na rin sa ilan pang mga nangangailangan.

Naku ha. Baka yong proceeds kulang pa sa kanila. hohoho gimik talaga sa showbiz.